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How does a young designer go about getting a rail at YDE?
Interested designers can apply by sending an email to designers@yde.co.za. They will be sent an application form to complete along with certain other requirements which need to be fulfilled, i.e. pictures of samples. Should space become available in YDE and should a designers range be highly fashionable, yet commercially viable, they will be considered as a designer for YDE.
What are the selection criteria?
Designers need to fit certain criteria before their merchandise would be considered to be sold through YDE stores. Criteria such as design (commercial viability), quality, originality, style and general background are all factors that would be considered.
Are there any fees?
YDE charges potential designers a monthly commission and display fee.
How is pricing calculated? What is the business model?
Designers set their own retail selling prices and merchandise is supplied to YDE on a consignment stock basis only. YDE does not purchase any merchandise from designers.
How often do the designers have to update their stock?
Designers need to monitor their stock on a daily basis. Some designers replenish their stock weekly or sometimes twice a week, depending on their sales.
Is promotion of ranges included in the deal e.g. print media and fashion shows?
No. Designers would be contacted directly by the media or exhibitors and would choose to participate in print media and fashion shows themselves (obviously mentioning that their merchandise is available through YDE outlets).
How many designers are currently signed up at YDE?
In excess of 80 designers [this includes clothing, footwear, accessory, jewellery and home ware designers].
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