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Designers need to fit certain criteria before their merchandise would be considered to be sold through YDE stores. Criteria such as design (i.e. commercial viability), high quality, originality, strong business acumen, available finance and general background are all factors that would be considered.
YDE charges OUR fully-established Designers a monthly commission and display fee. Rising Talent Designers are charged a commission percentage only. There are also other expenses relating to courier fees and computer fees.
Designers set their own retail selling prices and merchandise is supplied to YDE by the designer on a consignment stock basis only. YDE does not purchase any merchandise from designers.
Designers need to monitor their stock on a daily basis. Some designers replenish their stock weekly or sometimes twice a week, depending on their sales.
Ranges are advertised across social media platforms, such as Facebook and Instagram, in the YDE Newsletter and additional Mailers to YDE Account Holders.
Click below for some more handy tips!
We will ask you some general questions surrounding your fabric source, i.e. whether your fabric is imported or sourced locally.
Tip: Source your fabric suppliers before attending the interview and keep their details handy.
We need to feel comfortable that you have sufficient capital backing to purchase fabrics, pay suppliers and supply stock to YDE before we will consider taking you on board.
Tip: Have an adequate and reliable source of finance in place before attending the interview.
We will ask you what you intend calling your range and the inspiration behind the name(s) you have chosen. It is imperative that, once you have decided on your label / brand name and YDE approves the label / brand name, you register this name immediately.
Tip: Ensure your range or label name is an excellent representation of your brand.
Please give some thought as to the actual retail selling price of your merchandise, as we are likely to ask you about this during the interview.
Tip: Have your pricing handy and be prepared to validate it.
Remember, you will be presenting a range especially designed with YDE in mind. We will want to know where the inspiration for your range comes from and why you believe your range would be a success in our YDE stores. You will need to show us you plan to co-ordinate your rail, using the sample range which you have brought along for your interview.
Tip: Bring in a range that you would place on your rail if you were a Designer for YDE. Please co-ordinate your merchandise as if you were putting your range onto your very own rail in our store and ensure that there is sufficient representation of tops, bottoms & dresses.
NB! Don't bring any merchandise to your interview that you have supplied to any other retailer(s). We specifically want to see what your interpretation of the YDE customer is and what you think our customers are looking for.
Please have a list available of which retailers you currently supply and which label you supply to them. Any range that you would like to supply to YDE would need to be exclusive to YDE only.
Tip: Have this info handy and find out beforehand what your notice period is with your other suppliers.
We will ask you where your current work premises are and from where you operate your business.